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We take your business to
new grounds.
We help international consumer brands enter, establish and grow in Greece and beyond — combining market insight, commercial relationships and local execution to turn opportunity into growth.
Local Expertise. Global Ambition.
Getting into a market is one thing.
Winning it is another.
Success in a new market depends on understanding the opportunity, choosing the right route to market and building the commercial relationships to make it work.
NEWGROUND brings these elements together — combining strategic perspective with hands-on local execution to help brands build a stronger, more sustainable business.
OUR Services
01. Market Entry Strategy
We identify the right markets, assess opportunities and develop actionable strategies for successful market entry.
02. Distribution & Retail Development
We connect brands with the right distributors, retailers and commercial partners to unlock new sales channels.
03. Commercial Growth Strategy
We optimise pricing, product positioning and go-to-market strategies to accelerate sustainable business growth.
04. Market Activation & Execution
We turn strategy into action, managing commercial relationships, market launches and growth initiatives on the ground.
Our Team
NEWGROUND brings together four founders with complementary experience in commercial leadership, brand development, retail, business development and strategic growth.
We combine hands-on commercial expertise with a broader view of how the pieces fit together — helping brands make better growth decisions and turn them into action on the ground. The people shaping the plan stay involved in moving it forward.
Mattheos Moragiannis
Mattheos focuses on retail expansion and distribution, helping brands navigate commercial channels, establish relationships with retailers and strengthen their market presence.
Athos Papalabros
Athos combines business development, marketing strategy and entrepreneurial experience to help brands identify new opportunities, build meaningful partnerships and accelerate commercial growth.
Stathis brings a strategic perspective to business expansion, helping companies evaluate market opportunities, define growth priorities and turn commercial ambition into actionable plans.
Yiannis brings commercial leadership and business management expertise, connecting strategic priorities with execution and helping companies build sustainable growth opportunities.
Frequently Asked Questions
We help companies enter new markets, find the right business partners and grow their sales. From identifying opportunities to connecting you with retailers and distributors, we help you turn expansion plans into real business.
Yes. We help brands approach supermarket chains, retail buyers and other relevant sales channels. We support commercial presentations, negotiations and the process of getting products listed in stores.
Absolutely. We assess the market, identify potential customers and competitors, recommend the right sales channels and help you connect with local partners. You get a practical plan and support putting it into action.
Yes. We identify and approach distributors, importers, wholesalers and other potential partners that match your products and business objectives. We also support discussions and commercial negotiations.
No. We also help companies already operating in Greece expand their distribution, enter new retail chains and identify growth opportunities. We can support expansion into other markets where we have the relevant expertise and connections.
We do both. We don't simply hand you a strategy document. We help approach potential partners, arrange commercial meetings, support negotiations and coordinate the next steps needed to move your business forward.
It depends on your objectives and the work involved. We may charge a project fee, an ongoing service fee or a success-based fee linked to agreed commercial milestones. We discuss the scope and pricing with you before starting.
Tell us about your company, your products and where you want to grow. We'll arrange an initial conversation to understand your goals, assess how we can help and explain the next steps. There's no obligation to proceed.
Get in touch, today.
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